Online Follow-Up
Repetition is key to effective marketing - 80% of sales are made between the 8th and 12th contact
The mail piece directs prospects to your website even if you are not meaning to
Website visitor receives a “cookie” via Google so that your ads follow them as they browse other sites
On your personalized dashboard you’ll see
The number of unique visitors who came to your website
the number of times your ad has been viewed by the people on your follow-up list
the number of times that your ad has been clicked
REMEMBER: 96% of website visitors LEAVE without TAKING ACTIOn
Website visitors who are retargeted with display ads are 74% more likely to convert on your website
With retargeting, the percentage of users who return and complete conversion process increases to 26%
In one study, retargeted ads led to a 726% lift in site visitation after four weeks of retargeted ad exposure
